Since it announced its 'Audio-First' initiative in 2019, signaling its push into podcasting, Spotify has acquired podcast networks such as Gimlet Media and Anchor, negotiated exclusive deals with popular personalities including Joe Rogan and 'Call Her Daddy' host Alex Cooper, and invested in underlying technology. Stockholm-based Spotify has been investing heavily in podcasts as unlike the music business, which is largely commoditized and low margin as it pays out a part of the revenue to the rights holders, podcasts engage listeners for hours on end, creating valuable advertising inventory that has underpinned the optimism by Wall Street over its long term future. 'Our acquisitions of podcast technology players Podsights and Chartable are helpful in our pursuit of up leveling digital audio measurement insights,' said Khurrum Malik, head of ads business marketing at Spotify. Chartable provides audience insights that help podcast publishers measure the effectiveness of their growth campaigns.įinancial details of the transactions were not available. Podsights helps marketers gauge the effectiveness of their ads, one area that Spotify said has been a major challenge. Feb 16 (Reuters) - Spotify Inc (SPOT.N) deepened its investment in podcasting with the acquisitions of Podsights and Chartable, two services that provide greater insights for advertisers and podcasting publishers, the Swedish company said on Wednesday.

Spotify buy anchor